I read the field through data,
and design what comes next on site
I turn what the field tells me into the next plan, then take that plan back to the field and finish it there.
Sociology at UCLA. I began my career at bbq OLIVERS, an LCK pro team, running fan engagement and brand partnerships across a season of 217 matches. At the 2023 LCK Summer Final I planned the events for a finals venue that drew more than 22,000 visitors over three days, and across the season I planned and ran 30 brand marketing events on site myself.
In games and esports, online is the venue. Reading data and the room together, I built experiences that brought players back — and built the reverse flow too, where what happened on site spread back online. In an era where the community is the product, I want to make good experiences for players without drawing a line between online and offline.
On the U.S. West Coast I handled store operations consulting and global brand activations, sharpening an execution structure that lands projects inside schedule and budget. Reaching agreement with counterparts who do not share my language — and carrying the project to completion anyway — has been my job, and that is how I have worked.
